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Marketers need to be trusted sources for clients

As Easter approaches this year, my personal and professional journeys seem to be intersecting lately – a renaissance is occurring. There are always good lessons waiting for us in life, if we are...

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Thank you, digital gurus, for continually inspiring

I am continually amazed and inspired by the breadth and depth of knowledge in the digital/social space. I've experienced this feeling on so many occasions over the past decade, they are too many to...

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Whatever you do, do something as a digital strategy

Digital is here to stay. The worst thing you can do is nothing, especially in the digital field. The ever-shifting ground under your feet will swallow up the slow-moving. The experts can negotiate it....

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Innotech eMarketing Summit, SoMe Awards must-attend events

The eMarketing Summit is this Thursday, May 2, at the Oregon Convention Center. The SoMe Awards are May 16 at the Fez Ballroom in downtown Portland. How can you be at both of these events for one...

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Mining “small data” for B2B marketing results

Big data is all the rage. I would propose that mining small data is the way to go for most B2B marketers, especially those in niche or technical industries. Continue reading →

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Social media evolves: Holistic digital marketing

Social media practitioners hear it regularly from colleagues and clients. The question is usually asked at some point in the process, “Why do we need to do social media?” It’s a valid question, but...

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Everyone owns content strategy

Who owns content strategy and social media? Everyone! Continue reading →

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A year of evolution for digital marketing

The past year has been most notably marked by the widespread recognition that content matters and it affects everything downstream. It all starts with a message that means something to an audience and...

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Market like a Boss – follow Springsteen’s lead

Brands and their marketers should adopt Springsteen as a role model and market like a Boss. Don't stand on the stage, lifeless, and expect your brand advocates to go wild as you play through your set...

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