Marketers need to be trusted sources for clients
As Easter approaches this year, my personal and professional journeys seem to be intersecting lately – a renaissance is occurring. There are always good lessons waiting for us in life, if we are...
View ArticleThank you, digital gurus, for continually inspiring
I am continually amazed and inspired by the breadth and depth of knowledge in the digital/social space. I've experienced this feeling on so many occasions over the past decade, they are too many to...
View ArticleWhatever you do, do something as a digital strategy
Digital is here to stay. The worst thing you can do is nothing, especially in the digital field. The ever-shifting ground under your feet will swallow up the slow-moving. The experts can negotiate it....
View ArticleInnotech eMarketing Summit, SoMe Awards must-attend events
The eMarketing Summit is this Thursday, May 2, at the Oregon Convention Center. The SoMe Awards are May 16 at the Fez Ballroom in downtown Portland. How can you be at both of these events for one...
View ArticleMining “small data” for B2B marketing results
Big data is all the rage. I would propose that mining small data is the way to go for most B2B marketers, especially those in niche or technical industries. Continue reading →
View ArticleSocial media evolves: Holistic digital marketing
Social media practitioners hear it regularly from colleagues and clients. The question is usually asked at some point in the process, “Why do we need to do social media?” It’s a valid question, but...
View ArticleEveryone owns content strategy
Who owns content strategy and social media? Everyone! Continue reading →
View ArticleA year of evolution for digital marketing
The past year has been most notably marked by the widespread recognition that content matters and it affects everything downstream. It all starts with a message that means something to an audience and...
View ArticleMarket like a Boss – follow Springsteen’s lead
Brands and their marketers should adopt Springsteen as a role model and market like a Boss. Don't stand on the stage, lifeless, and expect your brand advocates to go wild as you play through your set...
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